Following the news from earlier in the year that Clemenger Group shopper marketing agencies, Raydar and Clemenger Shop will merge, CEO Jim Moser has these days announced that the two agencies will consolidate under the Raydar brand. Raydar is now New Zealand’s largest shopper and retail communications agency and has one of the strongest creative offerings in the marketplace with creative directors Aaron Taylor and Nigel Hooker operating alongside Paul Dobbin as inventive strategist. He has 25 years of knowledge in the industry, like positions on each the agency and client side. 13 n Marc Ducnuigeen, President, International Ducnuigeen leads Integer s network of 20 international offices, overseeing company development initiatives for the global network.
Alishio has extra than 20 years knowledge functioning on a variety of clientele like P&G, Kellogg s, Mars Inc. N Ellen Cook, President, Dallas and Atlanta Cook leads Integer s Dallas and Atlanta offices which includes the Dallas-primarily based Integer Retail Arts Lab (RAL). N Lisa Klauser, President, Consumer & Shopper Advertising Klauser, who joined the agency in 2012 just after a prolific 19-year tenure at Unilever, leads a group of much more than 225 men and women powerful.
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He leads a group of digital specialists bringing real-time technology and digital retail executions to the agency s clients. N Craig Elston, Executive Insight & Method Elston oversees Integer s insight and strategy and media teams. Although he considers himself an omnichannel shopper, Minasi also admits that he s undoubtedly immediate-gratification-oriented and nonetheless loves the retail purchasing experience. On the CPG side, clients need to have assistance understanding retailers and retail complexity and speed of execution, Minasi says.
He performs with clients to offer crucial insights into shopper behavior and purchase motivation to in the end assistance consumers turn shoppers into purchasers. One particular concern he has when it comes to shopper marketing and advertising is retailers embracing their part in driving segment and personalized programs using their loyalty card and shopper information to companion with CPG marketers at strategic levels.
Who’s Who in Shopper Marketing Agencies? N Holly Quinn, Executive Vice President, Operations & Agency Excellence Quinn is a senior marketing and advertising leader with extra than 20 years encounter in shopper advertising and marketing and retail method with comprehensive knowledge in client relationship improvement and operational excellence. Beneath the appointments Integer will perform as the lead agency on shopper strategy and execution projects for important consumers, Hahn, Kirin, Small Creatures, Tap King, On-premise and Lions cider portfolio.
Lion advertising director, category and preparing, Ben Slocombe, said it is continually hunting at new and revolutionary methods to add worth to customer’s enterprises. N Morgan McAlenney, Executive Digitail McAlenney leads Digitail for Integer, which is defined as the convergence of digital and retail at the Intersection of Branding and Selling. He and his team take a broad view of shopper marketing any advertising activity that sits among promotional and brand marketing.
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In today’s complex and rapidly altering advertising environment it really is significant to be on the cutting edge of shopper strategy and engage clients at every touch point,â€ Taylor said. The retail and on premise atmosphere is swiftly changing and we are seeking at new approaches to provide customer, consumer and shopper wins along the path to acquire,â€ Slocombe mentioned. N Michael Harris, Executive Vice President, Tactic & Improvement With a lot more than two decades of expertise in dozens of categories, functioning for companies and retailers in both Europe and the U.S., Harris brings a special point of view to the art and science of shopper marketing and advertising.
Shopper Marketing Agencies – Beneath the appointments Integer will perform as the lead agency on shopper approach and execution projects for important shoppers, Hahn, Kirin, Tiny Creatures, Tap King, On-premise and Lions cider portfolio.